Multi-Brand Landing Page System
Three sub-brands, one underlying system, zero brand confusion. I design and code product landing pages in Figma, HTML/CSS, and Claude Code, each following its own sub-brand’s brand identity while sharing the same UX patterns and layout logic beneath the surface. What once took five days to design and implement now takes two, a 60% faster turnaround without sacrificing quality or consistency.
Client: Storm Product Inc. (internal, across 3 main in-house sub-brands, 5 total)
Industry: Consumer Products, eCommerce, Sports
Timeline: Ongoing (2026–Present)
My Role: Creative Marketing Specialist
Results
Building this system meant cleaning up years of copy-paste code bloat: the site’s core stylesheet shrank nearly in half (547 KB down to 280 KB), duplicate and unused style rules were reduced by over 90%, and the site’s mobile page speed score more than doubled. Landing page build time dropped from 5 days to 2, a 60% faster turnaround.
User Experience Impact
Faster load times and richer educational content changed how visitors used the page: average time on page grew from 1.4 minutes to 3.2 minutes, more than doubling engagement, as visitors stayed to explore the added educational content rather than bouncing off a slow, thin page.
Userflow
SPI is the parent company behind three high-performance bowling ball brands: Storm, Roto Grip, and 900 Global, sharing one website ecosystem. This kit unifies the structure of their product landing pages so users always know where to look for information, while keeping each brand’s individual identity fully intact.
UI Kit
All components were designed in Figma, then transferred into a single, consolidated CSS stylesheet with a corresponding HTML outline for each page. Building this system also meant cleaning up years of copy-paste bloat: I cut the global stylesheet from 547 KB down to roughly 280 KB (a 49% reduction), consolidated over 300 scattered duplicate media query blocks into 8, and removed 278 duplicate selectors, more than doubling the site’s mobile PageSpeed score.
