Route 300 is a newsletter and YouTube channel telling the stories behind professional bowling from the road with the PBA Tour. The goal was a hand-made, modern-retro brand that felt human and stood apart from the bowling industry’s usual look. Deliverables included a logo suite, color palette, type system, and brand voice.

Designed and coded an in-browser mini-game for Roto Grip’s Perfect Gem bowling ball product launch, illustrating game assets in Illustrator and building the game itself in HTML, replacing a static entry-form campaign with an interactive experience built to drive repeat visits and capture real player data.

Built the full brand identity, guidelines, and social media foundation for Flourish, a nonprofit outreach program for young adults in need, designing the system to be handed off and run by others after my internship ended.

Session recordings showed users ignoring half the page and failing to use the core comparison feature. I cut the tool down to its essentials: removing an ignored icon section, merging three separated charts into one overlapping visualization, and reducing the comparison from three items to two to fix a broken mobile layout.

Three sub-brands, one underlying system, zero brand confusion. I design and code product landing pages in Figma, HTML/CSS, and Claude Code, each following its own sub-brand's brand identity while sharing the same UX patterns and layout logic beneath the surface. What once took five days to design and implement now takes two, a 60% faster turnaround without sacrificing quality or consistency.

Designed and led a two-week campus donation drive combating period poverty, collecting 796 period products for Strawberry Week, a Kansas City nonprofit.

A soft-goods campaign built from concept to rollout. I developed the creative direction, built out B2B and B2C social assets, and shaped the storytelling that carried the product from launch day forward, following a shift to lifestyle product photography that lifted average likes by 78% per post across Instagram and Facebook.

Redesigned the onboarding experience for League Secretary, a bowling league management app, cutting completion time across every tested user group, with the largest gains for the least tech-confident users.

One design system, two dozen formats, zero inconsistency. I adapted a core brand system across print and digital applications while keeping hierarchy, tone, and identity intact at every size.