Soft Goods Product Campaign
A soft-goods campaign built from concept to rollout. I developed the creative direction, built out B2B and B2C social assets, and shaped the storytelling that carried the product from launch day forward, following a shift to lifestyle product photography that lifted average likes by 78% per post across Instagram and Facebook.
Client: Storm Product Inc. (internal)
Timeline: Q2 2026
My Role: Creative Marketing Specialist
A shift was made from static model cutouts and flatlay images to lifestyle product photography, after analysis showed lifestyle imagery consistently outperformed the previous approach, driving a 78% increase in average likes. This change in product presentation helps customers better visualize the product in use, supporting stronger purchasing decisions.
Previously, our posts were model shot cutouts and flatlays. Since I introduced lifestyle product photography, average likes are up an average of 78% per post across Instagram and Facebook.
